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MARKETING STRATEGY SERVICES | LUNAR LAUNCHPAD

A FULL MARKETING STRATEGY SERIVCE UNDER OUR COMPASS FRAMEWORK

Get real clarity and direction in your business

A Digital Marketing Framework - COMPASS

Small businesses can often struggle when it comes to building a marketing strategy. With so much noise online, around what tactics, channels, and campaigns a small business should implement and now the influx of AI. It makes keeping up with what is needed for your business a real challenge.

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This is why we have developed COMPASS a marketing strategy designed to give small businesses clarity and direction in their marketing.​

Our Approach to Marketing Strategy Services

Our marketing strategy services take every element of our other packages and develop you the whole marketing strategy as if we were acting as your Fractional CMO. 

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You get: 

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  • The North Star Session - We workshop with founders and the wider team why the business exists it's cause, and then we create a narrative that is not only your marketing message, but also the way in which your business truly operates. This narrative is one that resonates with people, builds trust and helps them emotionally align with your business, not just what you do. 

  • The Eclipse Analysis - We observe what is going on in your industry, the size, the growth, where it is going. We analyse your marketing activity, your tools and infrastructure your team, and your products/services. To give us a clear understanding. 

  • We help you develop your monetisation offers, we breakdown what you're offering and showcase the value it adds to a business. 

  • We define clear, purposeful objectives aligned with your goals, which helps us lay out our marketing approach. 

  • We set out your sprints combining:

    • The Gravity Pull - Search Everywhere Optimisation (Search Engine Optimisation and Answer Engine Optimisation (AI search))​

    • The Moonbeam Blueprint - We develop a content marketing strategy 

    • The Orbital Pathway - we develop a digital marketing strategy that leverages lead magnets

  • We lay out the systems and tools that the business needs to effectively run its marketing activities.​​

How we deliver our marketing strategy services

We don't believe in building this in isolation. We come into your business in almost a Fractional CMO role, we meet with your team and conduct workshops to ensure we have the right analysis, the right story and the right offers to help your business grow.

Marketing Strategy Services to give you clarity and direction

Our marketing strategy services take every element of our other packages and develop you the whole marketing strategy as if we were acting as your Fractional CMO. 

​

You get: 

​

  • The North Star Session - We workshop with founders and the wider team why the business exists it's cause, and then we create a narrative that is not only your marketing message, but also the way in which your business truly operates. This narrative is one that resonates with people, builds trust and helps them emotionally align with your business, not just what you do. 

  • The Eclipse Analysis - We observe what is going on in your industry, the size, the growth, where it is going. We analyse your marketing activity, your tools and infrastructure your team, and your products/services. To give us a clear understanding. 

  • We help you develop your monetisation offers, we breakdown what you're offering and showcase the value it adds to a business. 

  • We define clear, purposeful objectives aligned with your goals, which helps us lay out our marketing approach. 

  • We set out your sprints combining:

    • The Gravity Pull - Search Everywhere Optimisation (Search Engine Optimisation and Answer Engine Optimisation (AI search))​

    • The Moonbeam Blueprint - We develop a content marketing strategy 

    • The Orbital Pathway - we develop a digital marketing strategy that leverages lead magnets

  • We lay out the systems and tools that the business needs to effectively run its marketing activities.​​

More for your money

More for your money

What clients get more of with us is long-term planning. 

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That includes:

  • Website architecture planning

  • Content strategy that compounds

  • Realistic scaling of content creation using professional copywriters

  • Flexibility to scale effort up or down without breaking the strategy

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If you're comparing purely on price, this probably isn't the right fit. If you're looking to build authority, resonate with your desired audience, reduce paid dependence, and create a marketing system that supports growth over time, this approach is designed for that. 

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