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Marketing Audit That Gives You Real Insight & Practical Strategic Steps
We go deeper to audit marketing, not just digital performance!
DIGITAL MARKETING AUDIT SERVICE | ECLIPSE ANALYSIS
A Marketing Audit From a Marketing Agency That Cares About Real Insight, Not Just Tactics.
Whether you are just starting your marketing or have been doing it for years, we treat the process the same. Understanding where you are as a business in the industry and whether your services actually meet customer expectations is imperative for delivering effective marketing and growing as a business.
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Our process goes beyond looking into tactical metrics. We ensure you have a clear understanding of the wider market needs and where you stack up against your market rivals. On top of that, we provide every client with practical steps to help you get your marketing on track to support your growth.
Our Approach to your Marketing Audit.
We start the process by working with your team to identify existing understanding of what is or is not working, and how it is aligned to your corporate goals. Once we know your goals, our team deep-dives into analysis across your business's performance, channels, rivals and industry. We then host a SERVQUAL workshop to understand if there are any gaps between the perceived service delivery and actual delivery. This is a collaborative process, so your input will craft the insight-led findings report!
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One of the things we keep in mind when conducting a marketing audit is that not all our clients are marketers, so the insights and steps we provide are simple to implement and understand. We deliver a report that is very easy to digest, and know exactly how to move forward. So that non-marketers can get to work immediately.
One Audit. Every practical insight.
You can't fix what you don't see. Most marketing underperforms not because teams aren't trying, but because decisions are being made on assumptions, outdated benchmarks, or internal opinions. A proper marketing audit shows you how your brand is actually being experienced in the market, how you compare to rivals, where demand is leaking, and why leads aren't converting. Clear insight is not just a "nice to have". It's the baseline for making sensible marketing decisions. Without it, every tactic is just guesswork, and guesswork gets expensive.
Created to support better decisions.
Marketing should be designed to support decision-making, not just look good on the surface. When strategy, messaging, content, and funnels are built with intent for the outset, every interaction gives you clearer signals about what's working and what isn't. By creating marketing foundations that prioritise clarity, measurement, and customer behaviour, you make it easier to optimise, scale, and invest with confidence. Well-designed marketing doesn't just attract attention or get likes. It helps you make better business decisions faster.
More for your money.
Our goal is simple: to help small businesses access better marketing, and that means getting more value from what you're already investing. When strategy, design, messaging, and execution are aligned from the start, every pound works harder. Instead of paying for disconnected activities that don't compound, you get a joined-up system that attracts the right audience, captures demand, and supports real business decisions. Marketing is not about doing more; it's about doing the right things in the right order, and seeing a clearer return as a result.
Some Of Our Recent Marketing Audit Projects
Not sure if this will work? Get understanding from our recent marketing audit projects! If you want to see some more information on this, please let us know.
Kaizen Surveillance Solutions - MAR360
As part of their full Lunar Launchpad we conducted a full marketing audit to help set their stratey on the right path.