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IF YOU WANT TO WAKE UP TO A WORLD WHERE YOUR CUSTOMER JUST GETS YOU, BOOKS CALLS , AND BECOMES PAYING CLIENTS, CAUSE THEY FINALLY STOP GUESSING WHAT YOU DO...
Then this may be the most important thing you'll read today.
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Here's why:
My name is Alex Moon
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AKA "B2B MARKETING PRINCE" (more on that later)
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Not too long ago, I was running marketing for businesses shouting about what products and services do, and drawing assumptions on benefits.
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No sales.
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No growth. No clue how to get people to understand the business, which led to more manual effort, more bounces, more lossed leads.
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So I did the only thing I could...
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I researched how to make the businesses I worked with create better messaging that lands. I read every book, watched every talk of Simon Sinek, Sabri Suby and Alex Hormozi.
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And after locking myself away studying for 7 years. Researching and testing like a man possessed. Working late nights, writing multiple variations and hosting hundreds of workshops and meetings...
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I finally sussed it.
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And went from a bog standard marketing guy, working harder, not smarter.
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To become a go-to for UK small tech businesses.
How? Well, I learned the 'Golden Circle' process, where I take business leaders' experiences and turn them into high-quality narratives that leave their audience with total clarity and a sense of trust.
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No more guessing. No more 'I don't get it'. Just people who immediately understood and connected instantly.
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This process helped me set up a marketing consultancy that actually cares for small businesses, and not just about taking your hard-earned money and failing you.
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You see, the fact is, the Golden Circle is not just psychology; this is grounded in biology, and it correlates perfectly with the human brain. The Why talks to the limbic brain (emotions, trust, loyalty, and decision-making), and the How and the What align with the neocortex (rational thought, logic, and language).​
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But this is not some gimmick to change a marketing narrative. It will become the foundation of how every business decision is made, because it is true to your business and its essence.
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I've done this with multiple CEOs, rebrands, company launches, working with established companies and their leaders, across multiple sectors...
all with Golden Circle narratives that connect with their audiences.
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Which reduces the barrier to entry, because you immediately start to build trust with who you're talking to, don't believe me, check out ours. I'll add the link at the end.
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But here's the best part:
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Millions of people have watched this framework by Simon Sinek.
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Some have taken it and used it; others have not.
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Guess which businesses have connected better?
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But we won't stop there...
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We go deeper, much deeper, and we build out a process for your business to truly launch great value funnels.
We start by asking three simple questions...​
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Get? - who are we trying to get
To? - take a desired action
By? - creating an offering of information that solves their problem (partially).
Then we build a funnel that will help you get insane levels of results, because we will inject your marketing with so much value that your customers will think you're nuts for giving away such detail and not even ask for a penny.
I know what you might be thinking, but hear me out. We are going to give advice, partially solve problems, give trials, bonuses, and so much more that your rivals will be left by the wayside.
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Why?
Because we are going to build so much trust with your audience, give them so many insights that they will be banging on your door faster than Domino's to give you their money.
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What does this mean?
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Hundreds of leads generated
Dozens of funnels and VSLs designed for you, all extremely clear because people get it, which means...​
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Being positioned as a brand that has the reputation of being insightful and supportive, we will move you from being a faltering small tech business, to a global behemoth. So you can sit and sip your Pina Colada from your new offices in Miami Beach​.
If you book a 30-minute strategy call worth £300, here's what you'll get
Who is this for?
This audit template and checklist are essential tools for business owners aiming to enhance their marketing efforts. By providing a structured approach to evaluating your current strategies, this resource helps identify areas for improvement and opportunities for growth. Utilise these reources to streamline your marketing audit process and ensure you're on the right track tp achieving your business goals.
What is it?
Our detailed audit template and checklist provide a comprehensive framework for evaluating your marketing efforts. These are the tools we use to ensure that we cover all essential aspects of our clients' existing strategy, helping us identify strengths and areas for improvement begin our analysis.
Who are you?
Moonbeam Marketing & Consulting is a dynamic consultancy founded by a seasoned expert with over 13 years of experience in crafting and executing effective brand and marketing strategies. Our mission is to empower businesses to achieve their goals through tailored marketing solutions that drive results. We pride ourselves on our commitment to understanding our client's unique needs and delivering innovative strategies that resonate with their target audience. Let us illuminate your path to success!
How can I access the template and checklists?
Click the link and DOWNLOAD THEM FOR NOW FOR FREE.
Here's my guarantee
Market evaluation
You will gain valuable insights into market evaluation. You'll assess market size, conduct an environmental analysis using the PESTLE framework, identify various market segments, and estimate the overall market potential. This comprehensive approach will equip you with the necessary tools to understand the dynamics of your market and make informed decisions for your business strategy.
Defining your target audience
To understand and serve your market, we will identify and define your current customers. This involves conducting thorough research to uncover their wants and needs, allowing us to create detailed customer personas. Next, we will identify and define your target buyers or end users, focusing on prospects who have the potential to engage with your brand. By conducting additional research on these prospects, we will gain insights into their preferences and requirements, enabling us to develop accurate personas that guide our marketing strategies.
Conduct SWOT Analysis
To understand and serve your market, we will identify and define your current customers. This involves conducting thorough research to uncover their wants and needs, allowing us to create detailed customer personas. Next, we will identify and define your target buyers or end users, focusing on prospects who have the potential to engage with your brand. By conducting additional research on these prospects, we will gain insights into their preferences and requirements, enabling us to develop accurate personas that guide our marketing strategies.
Gather rival insights
In today's dynamic business landscape, understanding your industry rivals is crucial for long-term success. Unlike competitors, who operate within a defined set of rules, rivals represent those who challenge your position in the infinite game of business, as discussed in Simon Sinek's insightful work. By utilising this template, you can gather valuable intelligence on your rivals, allowing you to adapt and innovate continuously. This approach not only helps you stay relevant but also empowers you to navigate the complexities of your industry with confidence and resilience.
Review the marketing mix
This section provides a comprehensive overview of your company's strategic approach to product management, pricing, distribution, and promotion. It begins by helping you to clearly define your company’s identity, outlining the products or services offered, and detailing an innovation plan for future development. Next, it addresses pricing strategies for rivals and outlines how to respond to market changes. The distribution channels for reaching your target audience are identified, followed by a description of your brand's image and market positioning. Finally, it explains how to effectively use the promotional mix to communicate your unique selling proposition to the market.
Create a critical path
In this phase, you will develop a critical path based on the information gathered, allowing you to pinpoint areas that have changed since the last marketing strategy was created. By identifying these shifts, you can address the necessary components in any new strategy being developed. The areas identified will serve as a foundation for creating a prioritised list of actions, with the required resources and budget allocations. This structured approach will ensure that you focus on the most impactful changes to drive our marketing efforts forward.
Want to skip the BS, let's move straight into my workshop
We know, this can seem pretty exhausting to just understand where and how to improve business and marketing strategies. We know that building a successful business takes hard work, not everyone has the time to manage every aspect of it. That's why we're here to help! We are ready to partner with you to conduct a thorough marketing audit of your business, setting you on the right path toward a robust business and marketing strategy. Let us take the stress off your shoulders so you can focus on what you do best.